If you want to take your philanthropy to the next level, then you should be using the power of story. If you don’t, you could miss out on the donations that your group deserves. However, here are some specific reasons that you need to know about how stories impact your ability to grow your mission:
People Are Emotional
Stories are emotional, which is the way that people are wired. When you treat people with emotional insight, they get your values on a deeper level. Most people act with emotion first; then they rationalize their behavior later. Always keep this in mind.
Stories Promote the Human Element
If you get bogged down with numbers, you could be turning donors away. Telling the stories highlights the human part of your journey: the struggles, successes, and opportunities. This is what people are going to buy into. It is what helps them connect with your message.
It’s Easier to Remember
A list of facts is soon forgotten. However, when you weave a story around them, you gain power in the art of memory. People will recall what you told them years later. They will even be able to convey the importance of your philanthropy to others much more efficiently.
If you look at the success of social media today, it is because many of the aspects are story driven. People want to go on a journey with a brand, a group, or a person. When you do this, you have a better chance at hooking attention spans for longer.
They Demonstrate Your Benefits
If someone is going to give to your cause, they need to know how it is helping others. After all, in many cases, you are asking someone to spend a lot more than they were expecting. A story can point out exactly why what you do is essential.
When it comes to giving back to the community, it is a powerful thing. However, if you don’t have the right tools, you won’t get as far as you could. When you embrace the power of stories, you can tap into something more profound. It lets you communicate your values and inspire others to act. That way, you can have all the success you ever dreamed of in your goal of helping others.