Fundraisers are necessary in order for a philanthropy to continue to achieve their goals and work to better their cause. In essence, fundraisers are all about convincing people to use their money to enable your charity to reach its objective. You need to convince people that the philanthropy you work with is worthwhile and reliable when it comes to using the money in the best way possible. It is not an easy feat to achieve. However, there are different ways to ensure that your fundraiser is successful and people see all the good your organization can do.
Create a brand
Building a brand is not an easy task. It requires you to think strategically. A successful branding entails the creation of a logo, imagery, and typography that are appealing to the intended audience. A brand ensures that potential donors feel that they are doing the right thing by funding your objectives because they’re familiar with who you are as an organization.
Suggest donation amounts
Different researchers found out that suggesting amounts that the donors can give will improve the success of a fundraiser. The idea is to encourage people to give more than they would have in case they have the option of typing the amounts themselves. For example, if you set the lowest donation that a person can give to $10, a person who would have donated less than $10 would donate the suggested amount.
Provide a way for donors to communicate with you
There is an increased likelihood that your fundraiser will be successful when it is more interactive. It also encourages them to donate again. If a person donates their money to your philanthropy, common etiquette is that their donation is acknowledged. If your organization has a clear path of communication, people feel more comfortable donating their money.
No one would want to give their money to an organization that they don’t know well. In order to avoid this issue, your philanthropy should provide as much information as possible to potential donors. For example, you can include information on the amount collected in previous fundraisers and how you utilized the funds.
Use an online platform
Online transactions are increasing every day, likely because more people have mobile devices and use the internet every day. Also, online transactions have become more secure due to the improvement in technology. There is no doubt that it is easier to make a transaction on your device compared to physically going to the bank. The more convenient it is for a donor to contribute, the greater the likelihood of the fundraiser becoming successful.
Seek the attention of people
If you truly want to run a successful fundraiser, you should ensure that the campaign reaches as many individuals as possible. Greater exposure increases the number and amount of contributions that you will get. For example, you eye-catching advertisements that draw people’s attention.